Privacy Policy for S&A Unified Home Care

Overview

At S&A Unified Home Care, we are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, and protect any personal data that you provide to us in the course of using our services.

1. Information We Collect

We collect the following types of information from consumers:

• Personal Information: Name, address, email, phone number, date of birth, and any other data necessary to provide our services (e.g., medical history, insurance details).
• Usage Data: Information on how you interact with our website, including cookies, IP address, browser type, and the pages you visit on our site.
• Financial Information: Billing and payment details related to the services you receive.

2. Cookies and Tracking Technologies

We use a small number of cookies and similar technologies on our website. You control whether the optional ones run.

What we set

• Necessary cookies. Required for the site to function: your language preference (NEXT_LOCALE), your selected office (sa_office, set only when you explicitly pick an office), and your consent decision itself (sa_consent). These are always on; the site doesn't work correctly without them.

• Spam protection. Our forms use Cloudflare Turnstile (https://www.cloudflare.com/privacypolicy/) to block automated spam. It runs on pages that have one of our forms and processes your IP address and browser information for that purpose only.

• Referral information. If you arrive from an ad or a campaign link, we keep the campaign tags from that link (utm_*, and Google's or Meta's click ID) in your browser tab and store them with any form you send, so we know which campaign brought you. They leave your browser only inside the form you send.

• Analytics cookies (optional). Set only if you allow Analytics on the consent banner. We use:

  • Google Tag Manager (https://tagmanager.google.com) — a container that loads Google Analytics and the Meta Pixel described below. It loads only after you allow Analytics. We tell Google not to use data from our site for ad personalisation.
  • Google Analytics 4 (https://marketingplatform.google.com/about/analytics/) — counts visits and page views and measures how people use the site: which forms were started and submitted, quiz results (the program recommended, not your answers), which office a ZIP-code search matched, and similar interactions, so we can see which pages are useful. It does not receive what you type into our forms. Cookies include _ga and _ga_*.
  • Microsoft Clarity (https://clarity.microsoft.com) — session replay and heatmaps. Helps us see which pages confuse visitors. Our site loads it directly, under the same Analytics choice. Cookies include _clck and _clsk on our site; Clarity also sets cookies on Microsoft's own domains (clarity.ms, bing.com), including a Microsoft identifier (MUID). We use Clarity's Strict masking mode, which masks all text and form inputs in session recordings — we don't see what you type into our forms in Clarity.

• Marketing cookies (optional, careers pages only). Set only if you allow Marketing on the consent banner, which requires Analytics. On our careers pages, and only there, we use the Meta Pixel (https://www.facebook.com/privacy/policy) to measure our job advertising. It reports five events to Meta: a page view, a view of the careers page, the start of an application, the opening of the application form, and a submitted application. Meta also receives a server-side copy of the same events through its Conversions API. Cookies: _fbp, plus _fbc if you arrived from a Meta ad. We do not send Meta what you type into the application form, and Meta's automatic advanced matching is turned off. Meta may use the information it collects this way to measure the performance of ads, and to target and deliver ads, on and off Meta's services. You can opt out at any time by turning Marketing off in our Cookie preferences; you can also manage how Meta uses data for ads in your Meta account's ad preferences (https://www.facebook.com/adpreferences).

  We do not use advertising or marketing tracking on the pages where people ask about home care for themselves or a family member, or anywhere in our staff systems.

• Machine translation (optional). Only if you turn on Machine translation — in Customize, or in the prompt that appears when you choose a language we don't translate ourselves — we load Google Translate (https://translate.google.com). The text of the page is sent to Google to be translated, and Google receives your IP address and browser information. We set a googtrans cookie on our site to remember the language, and Google may set its own cookies on Google's domains. Turning it off deletes googtrans and returns the page to its original language.

Error monitoring

We use Sentry (https://sentry.io) to log application errors and a sample of page-performance timings so we can fix bugs and slow pages. Sentry runs on every page load regardless of your cookie consent — error monitoring is a legitimate-interest activity under GDPR Article 6(1)(f). Sentry captures error details (URL, browser type, stack trace). We do not attach identifying information about you (no name, email, or user ID), and our Sentry SDK version omits your IP address by default.

Your choices

• Cookie banner. On your first visit you'll see a banner where you can Accept all, Reject all, or Customize. Customize lets you choose Analytics, Marketing (which requires Analytics) and Machine translation, then Save preferences. Accept all turns all three on; Reject all turns off Analytics and Marketing and leaves Machine translation as it was. Your choice is remembered for 12 months in the sa_consent cookie, and we ask again if we add a new category.
• Cookie preferences link. A "Cookie preferences" link in our footer reopens the banner at any time so you can change your mind.
• Turning a category off. When you turn a category off, we delete the cookies it set on our site (Analytics: _ga, _ga_*, _gid, _gat_*, _gcl_*, _clck, _clsk; Marketing: _fbp, _fbc, _gcl_*) and reload the page. Cookies that Google, Microsoft (clarity.ms, bing.com) or Meta set on their own domains are outside our reach; you can clear them in your browser.
• Browser settings. You can also block or delete cookies through your browser's privacy settings. Note that blocking necessary cookies will break parts of the site (forms, language preference).
• Tool-level opt-outs. You can opt out of Google Analytics across all sites by installing Google's official opt-out browser add-on. For Clarity and the Meta Pixel, turning off Analytics or Marketing on our banner stops them from loading. You can also manage Meta's own cookies in your Meta account.

Consent records

When you make a consent decision, we log it into our database for audit and compliance purposes. The log includes a randomly-generated browser ID (not linked to your identity), your IP address, user-agent string, the locale you were viewing, the URL where you decided, your choices (analytics, marketing, and machine translation, each on or off), how you made them (for example Accept all, or the translation prompt) and when. This is separate from analytics — it's a compliance record we keep so we can demonstrate consent if asked. We do not use it for analytics or marketing.

3. How We Use The Information

We may use your information in the following ways:

• To provide, operate, and maintain our home care services.
• To communicate with you regarding your care, appointments, or billing.
• To comply with regulatory requirements.
• To improve our website or customer experience through analytics.
• To send you updates you have asked for about your inquiry, application or care. We do not send promotional text messages (see Section 7).

4. Data Security

We take reasonable steps to protect your personal information from unauthorized access, disclosure, or alteration. We use encryption technologies, secure servers, and regular audits to ensure your data is safe.

5. Sharing Your Information

We may share your data with:

• Service Providers: Third-party companies who help us deliver our services, such as billing and medical professionals.
• Legal Compliance: If required by law or to protect our rights and property, we may disclose your personal information.
• Additional Care Services: We may share your data with your consent for purposes like additional care services.

6. Your Rights

You have the right to:

• Request access to your personal data.
• Request correction or deletion of your personal information.
• Opt out of marketing communications.

7. SMS Messaging and Consent

If you check the text-message box on one of our forms, or otherwise agree to receive text messages from S&A Unified Home Care, we will send you transactional messages only — for example, e-signature links, one-time verification codes, and care-coordination or onboarding notifications. We do not send marketing or promotional text messages. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP, and get help by replying HELP. Our full SMS program terms are at saunified.com/sms-terms.

SMS consent and phone numbers are not shared with third parties or affiliates for marketing purposes. We share your mobile number only with the service providers that deliver our messages, and only so they can deliver them.

When you give SMS consent, we record which form you agreed on (linked to your submission, which holds the phone number you provided), the date and time, the language of the page, and the IP address and browser information of the device used — so we can demonstrate that consent was given and honor your opt-out. When you reply STOP, our messaging provider records your opt-out and blocks further texts to that number until you reply START to opt back in.

8. Updates to This Policy

We may update this Privacy Policy periodically. All changes will be posted on this page with a revised effective date at the top.

Contact

If you have any questions or concerns about our Privacy Policy, please contact us at:

S&A Unified Home Care

718-980-6100 | info@saunified.com